British rock music seems to have been in somewhat of a renaissance over the past couple of years. Bands such as Marmozets, Creeper and Milk Teeth while being much more dexterous than simply rock acts, have come along and shown a level of grit and industry in their tones which has reminded us there's still plenty of life in British rock yet, albeit the term itself is being somewhat stretched here.
Reading based alt-rock six piece Veridian are an outfit that oppose a sound of earthy, organic rock and instead opt for a whistle clean spiff of pleasantries, with debut EP 40826D being a professional, accomplished EP - that at times flatters to deceive with its niceities.
The problem with a crescendo heavy melody built style of rock music, is at its absolute highest form of popularity gives you You Me At Six but more often than not results in Kids In Glass Houses and We Are The Ocean, with both these bands recently hanging up their hats on the music industry.
There are moments on the EP which are home to bright sparks from Veridian though, with both 'Ink' and 'Sleep A Little Better' being some of the better examples of clean cut rock music you'll find, with hooking choruses and well crafted vocal performances from Simon Jackman.
As a whole, 40826D doesn't do a lot wrong other than put itself on a ship that has seemingly been anchored at port for quite some time. With the emergence of so many young British bands surging with edge and adrenaline - it doesn't feel like squeaky clean, polite rock music is going to completely cut it anymore.
Review by Kristian Pugh